6 Easy DIY Tips for Better Ecommerce Product Photography

  

Here Are Six Do-It-Yourself Photography Techniques That Can Let Your Goods Shine

If you follow a few easy procedures before you start taking pictures of your product, you won't need to hire a professional photographer to get great shots of your merchandise. The following are some pointers to follow, beginning with planning and ending with editing.

1. Make Sure You Have the Appropriate Camera

The first step toward developing an effective product photography plan is to get a high-quality camera. It is imperative that one is aware that "excellent" does not automatically equate to "expensive." To be able to capture photographs of a high quality, it is not necessary to invest thousands of dollars in photographic gear.

Instead, search for a camera that can take shots that are accurate to the scene and crisp, especially one that can capture images in HD resolution. You do not need need a camera with a large megapixel count, but you do need a camera that shoots photographs of a good quality.

2. Proper Lighting Is Necessary

The lighting makes all the difference. The use of appropriate lighting can very literally be the deciding factor between a photograph being professional or appearing to be the work of an amateur. Some cameras feature settings that can assist adjust for illumination that is either dim or of poor quality. Even while you might be able to rectify some minor flaws using editing software, there is no way to totally improve the quality of a photograph that was taken in poor lighting.

Instead, you should make lighting a top focus throughout your session in order to spare yourself the time and effort required to edit the images later on.

If it is at all feasible, you should try to work with natural light rather than artificial light. The use of artificial lighting might cause your items to take on a yellow or blue hue.

If you want your product to stand out from the crowd, surround it with a background that has a lot of contrast. You should use a white background the vast majority of the time so that the light will be reflected back onto your merchandise.

3. Plan Your Angles

Consumers are looking at the photographs you've posted on your website to assist them determine whether or not they want to buy your goods. You will need to give some thought to the aspects of your product that your target market will find appealing or that will be of assistance to them in making a choice.

You should take pictures of the goods from every angle, including the front, sides, and back at the very least. Consider getting a close-up photo if there are intricate elements such as closures or other components that need to be conveyed to the audience.

4. Provide a Size Reference

While doing your shopping online, one of the most challenging aspects is attempting to gauge the size of an item based only on the photographs provided.

Because the photographs did not show anything that may assist customers comprehend the size of the item they were purchasing, some customers have purchased items such as wine glasses that only hold a single sip and couches designed for children. In many cases, it is not sufficient to only provide the size in the description. Customers will frequently glance at the product photo and pricing before making a snap judgment without first taking the time to read the product description.

You might want to think about capturing a picture of someone wearing or handling your goods in the picture. You might also put other things in the picture that are common and easy to refer to, such as dollar notes or rulers. This would be another option. Even if the photo providing a size reference might not be the primary one, including one is essential if you want to steer clear of unsatisfied clients who leave bad feedback.

5. Make Sure You Use the Appropriate Editing Software

It won't go you very far if you snap a picture using the best camera you can get and make sure the lighting is just ideal. The vast majority of your photographs will call for some degree of post-processing, whether it is cropping or adjusting the lighting.

When it comes to picking out a camera, the most costly model is not usually the one that is the greatest option. It's possible that picture editing software such as Adobe Photoshop is the industry standard, but there are alternative editing solutions that don't require quite so much money to get started with.

Instead, you might use open-source applications like Gimpshop to make the necessary changes to the image. It provides you with access to tools of a professional standard, but without the hefty price tag that typically accompanies such equipment. Just bear in mind that you want to be easy on the filters and that you want to showcase your items in an honest manner.

6. Make Sure You Optimize Everything

We have previously discussed the significance of images to your shop as well as the benefits that your consumers will receive from you capturing a large number of photographs. Yet, there are a few other significant aspects to take into account, such as the file size and type. It is possible, for instance, that the speed of your website will suffer if the photos you use are of the incorrect file type or if they are of an excessively big file size. Your site's search score may suffer if it has too many huge photographs as this may slow it down.