How do I increase an eCommerce website ranking by SEO?

If you want to improve your eCommerce website's search engine ranking, you need to optimize various aspects of your site through SEO. 

Here are some practical steps you can take to achieve this:

1. Conduct keyword research to identify relevant and high-traffic keywords and phrases to target.
2. Optimize your product titles and descriptions using relevant keywords and phrases.
3. Create high-quality product images and videos and optimize them with relevant alt text and file names.
4. Optimize your site structure and internal linking to establish a clear hierarchy of pages and distribute link equity throughout the site.
5. Build high-quality backlinks from reputable and relevant websites to improve your domain authority and boost your search engine rankings.
6. Leverage user-generated content, such as product reviews and social media mentions, to build social proof and improve your search engine visibility.
7. Implement structured data markup, such as Schema.org, to help search engines understand the content and context of your pages.
8. Optimize your site speed and mobile-friendliness to improve user experience and search engine rankings.
9. Regularly monitor and analyze your SEO performance using tools like Google Analytics and Google Search Console to identify and fix issues and improve your results.

To determine how often you should update your SEO strategy, consider factors like changes in search engine algorithms, updates to your website content and structure, and changes in your target audience and industry trends. It is generally recommended to review and update your SEO strategy at least once a year or when significant changes occur. However, if you notice a decline in search engine rankings or traffic, it may be necessary to update your SEO strategy more frequently to address issues and improve your site's search engine visibility. By staying up-to-date with the latest SEO best practices and continuously optimizing your site, you can improve your search engine rankings, attract more traffic, and ultimately drive more sales.