What are the best eCommerce SEO techniques for beginners in 2022?

 To increase the visibility of your eCommerce site and generate free Google traffic in 2022, here are some top SEO techniques for beginners:

1. Conduct Keyword Research: Identify the keywords your target audience uses to search for products similar to yours and include them in your product titles, descriptions, and meta tags. Google Keyword Planner and SEMrush are useful tools to find high-traffic, low-competition keywords.

2. Optimize Product Titles and Descriptions: Create descriptive and keyword-rich product titles and descriptions that accurately represent your products. Incorporate relevant keywords but avoid overusing them, as this could harm your SEO efforts.

3. Optimize Product Images: Use high-quality product images and optimize them for SEO by including descriptive file names and alt tags with relevant keywords. This will help your products appear in image search results.

4. Use Internal Linking: Link your product pages with related content on your site using internal links. This will help search engines understand your website's structure and improve its crawlability.

5. Optimize for Mobile Devices: Optimize your site for mobile devices since more people are accessing the internet through mobile devices. Use a responsive design that can adapt to different screen sizes and is optimized for touch-based navigation.

6. Encourage Reviews and Ratings: Encourage your customers to leave reviews and ratings on your product pages. This can improve your site's visibility in search results and increase click-through rates.

7. Build Backlinks: Build high-quality backlinks from reputable websites to your eCommerce site. This can improve your site's authority and increase its ranking in search results.

8. Utilize Social Media: Use social media to promote your products and drive traffic to your eCommerce site. This can improve your site's visibility and increase its ranking in search results.

By implementing these eCommerce SEO techniques, you can enhance your site's visibility and ranking in search results, leading to increased organic traffic, higher conversion rates, and ultimately, more sales.