What is the techniques for ecommerce SEO in 2018?

To enhance search engine rankings and engage with their audience, ecommerce websites can create various types of high-quality content. The following are some examples:

1. Product reviews and ratings: These provide valuable information to potential customers, aiding them in making informed purchasing decisions. They can also generate user-generated content, which can enhance search engine rankings and drive traffic to the website.

2. How-to guides and tutorials: These provide helpful information to customers, demonstrating how to use a product and maximize its benefits. Such content can also attract traffic from search engines by targeting long-tail keywords.

3. Blog posts: These cover a range of topics related to the ecommerce website's products or industry, providing informative and engaging content for the audience. Blog posts can also improve search engine rankings by targeting relevant keywords and generating backlinks.

4. Infographics: These offer visual representations of complex information or data related to the ecommerce website's products or industry, making it easier for the audience to understand. Infographics can also generate backlinks and social shares, improving search engine rankings.

5. Videos: These provide engaging and informative content for the audience, demonstrating how to use a product or showcasing its features. Videos can also improve search engine rankings by generating backlinks and social shares.

6. User-generated content: This includes photos and videos of customers using the ecommerce website's products, providing social proof and increasing engagement. Such content can also generate backlinks and social shares, improving search engine rankings.

In addition to these, ecommerce websites should also consider creating the following types of content:

• Product comparisons: These help customers make informed purchasing decisions by comparing different products based on their features and specifications.

• Product demos: These showcase how a product works and its key features, which can be useful for customers who want to see the product in action before making a purchase.

• Customer success stories: These highlight how customers have used the ecommerce website's products to achieve their goals, which can increase trust and credibility in the brand.

• Buying guides: These offer step-by-step guidance on how to choose the right product based on specific needs and preferences, which can be helpful for customers who are unsure about what product to buy.

• Industry news and trends: These keep the audience informed about the latest developments in the industry, which can position the ecommerce website as a thought leader and increase engagement.

• FAQs and customer support content: These address common customer queries and concerns, which can improve customer satisfaction and reduce the number of customer support requests.

In conclusion, ecommerce websites should aim to create a diverse range of content that caters to the needs and preferences of their target audience. This can help improve search engine rankings, attract traffic, and engage with customers in a meaningful way.